Gem & Tonic
Gem & Tonic - Glow Getters
Radiant brand identity and product stories for beauty brand Gem & Tonic
Gem & Tonic is a premium skincare and beauty line focused on natural, glowing results, created by Gemma Atkinson. The Glow Getters campaign, built around the real moments of a busy woman’s day, evolves the conversation around accessible beauty from mindset into daily support and renewal.
Client
Gem & Tonic
Date
April 2026
Services
Industries
Credits
- Producer Emma Alexander@motherbran
- Photographer James Lightbown@james_lightbown
- DOP Mark Hurdle@markhurdle1980
- Digi Tech Karl Gregory@karlgregory
- Gaffer Scott Atkinson@scottatkinsonphoto
- Client Gem & Tonic@gemandtonicofficial
- Props Stylist, Set Designer Rebecca Smale@rebeccasmale
- Wardrobe stylist - Gemma Ryan Kay@ryankaystyles
- HMU - Gemma Sarah Oates@sarahoates_
- HMU - talent Sadah Ahmad@sadafmakeupuk
Project Gallery
The Gem & Tonic project combined strategic art direction with polished product and lifestyle film and photography to create a cohesive brand narrative. The approach centered on authentic, aspirational creative that highlights the product range while conveying wellness, confidence and natural radiance. A soft, minimalist aesthetic was paired with vibrant product colorways - purples, corals and warm tones - to stand out in a competitive beauty market.
The craft involved meticulous styling, thoughtful colour grading and consistent visual language across hero shots, product flats and lifestyle moments. Each scene was designed to work seamlessly across digital platforms and marketing collateral, and the result is a unified visual system that communicates premium quality and approachability, positioning Gem & Tonic as a go-to brand for glow-focused skincare.